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Data driven visual architecture
Information, Structure, and Style
PLANNING
Deep diving into a vision allows me to discover the problem by mapping out user flows and looking at data.
USER TESTING
Gather qualitative and quantitative data, test early and often. Support pre- and post-launch.
CONCEPT
Story-boarding, Mind-mapping, and creating journey maps to understand the users’ what, why, who and how.
ITERATION
Engage your users to improve the UX, based on quality data, repeating the build-test-learn cycle.
PERSONAS
Synthesizing the data of solid research and interviews into detailed composite users to understand emotional states and needs.
PROTOTYPE
Getting a feel for the story arc through low-fi prototypes. These could be static or interactive.
UX/UI Design
Samples of recent user experience projects.
Austin American Statesman
A concept redesign of the historic paper with an eye on bringing in new readers, strengthening the brand, and driving advertising
TrueSpirit
Concept eCommerce site designed to help administrators and parents achieve the goal of harmonious conformity, while maximizing profitability
Visual Design
Samples from biotech publishing to hand-screened poster art
Magazine Covers
Peer-reviewed publications: informative, trustworthy, and stylish
